AI Insights · Timothy · January 2024
Top 5 Hasbro Games Apps Performance in Turkey: Q4 2023
During Q4 2023, Hasbro's top five games in Turkey showed varied performance in downloads, revenue, and active users. MONOPOLY GO! led the pack with significant increases across all metrics.
In the fourth quarter of 2023, the top five Hasbro games on a unified platform in Turkey exhibited diverse performance trends across downloads, revenue, and active users. The data, sourced from Sensor Tower, provides valuable insights into the market dynamics for these popular games.
MONOPOLY GO! showed a strong performance throughout the quarter. Downloads started at 49K in late September and saw a steady rise to approximately 55K by the end of December. Revenue also climbed from around $33K in late September to a peak of $54K in late December. Weekly active users (WAU) increased from 138K in late September to 155K by the end of December, indicating growing user engagement.
PJ Masks™: Power Heroes experienced consistent download numbers, starting at 12K in late September and maintaining a range between 11K and 18K throughout the quarter. Revenue, although minimal, showed a slight increase, reaching $50 in early December. The game's WAU rose from 65K to around 88K by the end of December, demonstrating an upward trend in user activity.
PJ Masks™: Hero Academy had stable download figures, averaging around 6K per week with a notable spike to 14K at the end of December. Revenue fluctuated slightly, peaking at $19 in early October. The WAU metric showed a significant increase from 10K in late September to 18K by the end of December, indicating a growing user base.
MY LITTLE PONY: MAGIC PRINCESS had a varied performance in downloads, starting at 7K in late September and reaching around 5K by the end of December. Revenue showed minor fluctuations, peaking at $390 in mid-December. The game's WAU metric remained relatively stable, starting at 90K in late September and ending at 75K in December, with minor variations throughout the quarter.
Scrabble® GO - New Word Game saw a decline in downloads from 9K in late September to approximately 1.5K by the end of December. Revenue was modest, peaking at $119 in early October. The WAU showed a decreasing trend from 10K in late September to around 3.4K by the end of December, reflecting a drop in user engagement.
For more detailed insights and data on the performance of these apps, visit Sensor Tower.
